Oh, Northern California. The assignment was a vast image library for global biotechnology firm Biogen, and included five cities, thousands of images, and one pretty terrible meal courtesy of Clint Eastwood. (Seriously, the Mission Ranch in Carmel, CA – avoid it. Eastwood could not be reached for comment.)

We captured a tremendous range of subject matter:

  • Patients

150121michelle_1346

  • Research

141217biogen_2192

141218biogen_3350

  • Manufacturing

141210biogen_0638

141210biogen_0555

  • Product

141210biogen_0219

  • Corporate culture

141215biogen_0822

  • Leadership

141217biogen_2460

… and delivered hundreds of finished images. Given a broad mandate and sufficient resources, it was a wide open creative opportunity to help the client interpret their brand to an international audience.

All that is true, yes. But what stays with me is the North Coast light.

150124richard_3917

The weather doesn’t seem to matter. Sunny or cloudy, mist or soupy fog, the light is exquisite. Maybe it’s the low angle of the January sun, or the slight and ever-present diffusive haze, but everything just looks so damned great.  We shot while hiking through forests and along the coastline, on a lake in the Berkeley Hills, hunkered down in a wood shop in Carmel, and along the San Francisco Embarcadero. The setting doesn’t matter; all is luminous.

150122craig_1914

Maybe that’s why it’s so expensive to live there. You’re paying a premium for the light.

See more of the Biogen project on the Stories page: HERE.

()

Comments